Petkana Vatchev is a creative entrepreneur whose work is rooted in clarity, intention, and a deep respect for the lives women are shaping. Through her work with The Well Lived Woman, Petkana is committed to expanding the range of resources available to women, creating supportive offerings that meet you where you are and evolve alongside you.

With a background in management consulting, Petkana brings a grounded yet forward thinking approach to business: one that honors intuitive process as much as strategy, and sees success as something designed with intention, not just scale. It’s a reminder that living well isn’t about doing more, but about creating a life that feels considered, connected, and entirely your own.

Jaimi is a Pepperdine and UCLA-trained therapist and women's group leader who has spent her life working with women in many capacities. Seeing a deep need women have to keep growing outside of the therapy room, she built WLW as a fresh option to find meaningful connection and grow in ways we desire. 

Jaimi leads women’s groups on motherhood, identity, and entrepreneurship and is a supporter of finding purpose and joy within and outside of motherhood. She believes a life well-lived is found through living intentionally and works to make that more beautiful and accessible for us all.

Shannan is an experiential marketing strategist providing conscious brands and small businesses with impactful and sustainable marketing activations that foster deeper relationships, greater loyalty, and turn brand awareness into brand affinity. As the Marketing Director for The Well Lived Woman, Shannan takes an intentional approach to communicating with and engaging our valued community.

Jill Weiser is a dedicated retail manager with a background in hospitality and event coordination, bringing a thoughtful approach to leadership and customer experience. From managing Los Angeles restaurants to coordinating weddings, she has honed her ability to create welcoming spaces and streamline operations. Her BA in psychology shapes her leadership style, helping her foster strong team dynamics, enhance customer interactions, and create a seamless shopping environment. 

As the Retail Manager for The Well Lived Woman, Jill oversees the retail team, manages online orders, and builds meaningful relationships with customers, vendors, and brands to ensure a seamless and intentional experience that cultivates connection and community.

Nicole Fournié is a creative storyteller and marketing strategist who helps wellness brands connect meaningfully with their audiences through intentional and impactful marketing. With a background in mental health and a passion for intersecting creativity with well-being, she brings a thoughtful approach to every partnership. 

As the Marketing Lead for The Well Lived Woman, Nicole oversees the marketing efforts, from newsletters to new project endeavors, and across social media platforms, to ensure the essence of WLW’s values and vision are felt in every interaction with our community.